The budget-friendly, characterful Moto G has taken the manufacturer back to relevance in Great Britain. Thanks to the £135 handset, Motorola has reached 6% of all UK smartphone sales according to the latest data from Kantar Worldpanel.
Motorola reached the attention-grabbing market share in a brisk fashion - the Moto G was launched in November last year. Prior to it, the manufacturer had “virtually no existing customers to sell to in Britain”.
Unsurprisingly, the Moto G has proven popular among younger users from lower income groups. Almost all the device’s owners are between 16 and 24 years of age.
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